Ernesto Olivera Almanza

Strategic Design &
Leadership

Leading service design and digital product for complex platforms — from research to award-winning product, at the intersection of business strategy and experience innovation.

View case studies LinkedIn ↗

Ernesto Olivera

Digital Product Associate Manager — CL8
Accenture Song Mexico

Strategic Design Leader with 14+ years of experience at the intersection of business strategy, service innovation, and technological feasibility. Expert in orchestrating complex digital ecosystems and omnichannel services for global leaders in banking, insurance, and retail.

Design Leadership UX Strategy AI Integration Service Design Product Management CRO Design Ops Design Research Design Systems Agile Scrum
Get in touch
ernesto.olivera@accenture.com
Ernesto Olivera
How I work

Accenture
FORM Method

Every project follows a proven framework that moves from deep understanding to scalable solutions — ensuring design decisions are rooted in real insight and built for lasting impact.

01
Discover & Describe
Qualitative and quantitative research, user journeys, service blueprints, and strategic briefs that define the problem space with precision.
02
Design & Implement
From concept to high-fidelity product — interaction design, design systems, flow specification, and handoff processes that enable development at speed.
03
Scale & Sustain
DesignOps governance, CRO strategy, and continuous optimization loops that ensure the product evolves with user needs and business goals.

Selected
Work

Case studies from 3 years leading UX at the intersection of strategy and execution.

01
BBVA México
AutoMarket

Leading UX for BBVA's pre-owned car marketplace — from research and service blueprint through MVP design, E2E system scaling, and CRO optimization. A 3-year engagement across 5 product phases.

Service Design Product UX DesignOps Research CRO
May 2023 — Present
UX & BehEco Manager
→
02
Nike México / Accenture Song
Nike i3 Labs

Nike's CRO investment program for Mexican retail partners — Innovasport, Invictus, Coppel, Liverpool. Designed A/B experiments that drove +3.32% order conversion and an estimated MX$19.9M in incremental annual revenue.

CRO A/B Testing E-commerce Data-driven Design
2019 — 2021
UX & CRO Designer
→
03
Santander México / Accenture Song
Nómina Digital

End-to-end design of a two-sided digital payroll account platform — employer web app for bulk employee enrollment, and employee mobile app for N2 account self-registration without branch visits. Led a team of 6 designers.

Service Design Product UX Design Leadership Banking
Nov 2017 — Early 2019
UX Design Lead
→
04
Accenture Song MX — Internal
Digital Makers

Co-designing and coaching an internal product design upskilling program — 3-level curriculum from UI fundamentals to AI-assisted prototyping. Responsible for the AI modules: Figma Make, prompting for designers, and Vibe Coding.

Design Leadership AI Integration Curriculum Design Coaching
2026 — ongoing
Program Designer & AI Coach
→
05
Accenture Song
4Health Habit Tracker

Award-winning app from Accenture Song's Hackasong MX. AI-augmented FORM methodology — Copilot for research, synthetic personas, PRD definition, and Figma Make prototype. From brief to prototype in 48 hours.

Hackathon AI-augmented Design Rapid Prototyping
Oct 2025
Product Design Lead
→

Selected work — Accenture Song engagements

BBVA
Insurance Claims UX — Digital transformation of auto, life, and property claims experiences, aligning UX vision with long-term business goals.
Insurance · Service Design
CHUBB
Auto Insurance Portal — Designed the full quotation and policy issuance portal for brokers and sales representatives, covering the end-to-end quoting, underwriting, and policy emission flow.
Insurance · Product Design
Santander
Nómina Digital — End-to-end N2 digital payroll account onboarding: employer web app for bulk employee upload + employee mobile app for self-registration without branch visits. Led 6 designers.
Banking · Service Design · Full case →
Digital Makers
AI Design Practice — Designed and co-lead a 4-level upskilling curriculum for Accenture Song Mexico designers, integrating AI tools into research, prototyping, and design leadership tracks.
Design Ops · AI · Full case →
4Health
Hackasong MX 2025 — AI-powered habit formation app designed end-to-end in 48 hours using Copilot for research synthesis, internal Accenture tools for personas, and Figma Make for prototyping.
Health Tech · AI Design · Full case →
Nike i3 Labs
CRO program across 4 Mexican retail partners (Innovasport, Invictus, Coppel, Liverpool) — A/B experiments targeting conversion rate and AOV improvement, funded directly by Nike.
E-commerce · CRO · Full case →

Other companies

CLARA
Senior Product Designer
Corporate spend management fintech. Led incremental feature prioritization for the mobile platform and designed the localization strategy for the Colombian market.
Feb – Oct 2022
Seguros Monterrey NYL
Principal CX Designer & Product Owner
Spearheaded agile transformation and Scrum adoption. Led discovery and MVP definition for the company's new mobile flagship app.
Aug 2021 – Feb 2022
Viva Aerobus
Service Design Consultant · Freelance
Collaborated with an agency on service design for the Doters loyalty program, aligning complex travel ecosystems with customer loyalty objectives.
Feb 2021 – Sep 2021
ADP List
Design Mentor & Career Strategist
Strategic mentorship for a global design community — portfolio audits, career pivots into Experience Design, and high-impact storytelling coaching.
Jun 2022 – Present

Built for fun — AI-powered side projects

Rutinas Chidas
AI-powered exercise routines app built with Gemini. Generates personalized workout plans based on available equipment, fitness level, and goals.
Open app →
Mattress Price Hacker
AI-guided tool that helps you choose the right mattress based on sleep position, body type, budget, and comfort preferences.
Open app →
Silver & Gold Price Tracker
AI advisor for precious metals investment — signals for when to buy gold or silver based on market data, inflation indicators, and risk profile. Requires a Google account to open.
Open app →
English Coach
Conversational AI tool for practicing English — adapts difficulty to your level and gives real-time feedback on grammar and vocabulary.
Open app →
4Health
AI-powered habit formation app built in 48 hours during Hackasong MX 2025 — winner of the internal Accenture Song hackathon.
Open app →
Let's build something

Let's talk,
Re-inventors/

Ping me on Teams or reach out directly. Always open to talk design, strategy, and building things that matter.

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